Since starting Grey Alien Games I have sold over 100,000 units online. I’m very proud of that figure. When you see an number like that it’s: a) a good indicator that you are successful at what you do, and b) fairly easy to imagine it being 1,000,000 instead.
The sales are from the 6 games that I programmed and the Grey Alien BlitzMax Framework that I made, so 7 products in total (I cannot be more specific about which product sold what quantity due to contractual obligations). Most of the sales came from portals such as Big Fish Games, Oberon, and Reflexive, but I have also received a small amount of direct sales. I don’t really do any marketing for my site so any direct sales at all are a bonus.
The total revenue (after processing fees) from those sales is over £110,000 and it’s nearly 100% profit (97.6%), I’ve only spent a tiny amount on tools and game assets. The average earnings per hour is £34.88 (I kept detailed time logs of time spent making my products). Three games have earned me over £40 per hour.
The good thing about selling games online is that the figures above are not final! They will keep going up month after month, albeit dwindling over time.
Hopefully I’m proof that being successful as an Indie casual game developer is possible. You can do it too!
Happy New Year! Have a great 2010.