Since starting Grey Alien Games I have sold over 100,000 units online. I’m very proud of that figure. When you see an number like that it’s: a) a good indicator that you are successful at what you do, and b) fairly easy to imagine it being 1,000,000 instead.

The sales are from the 6 games that I programmed and the Grey Alien BlitzMax Framework that I made, so 7 products in total (I cannot be more specific about which product sold what quantity due to contractual obligations). Most of the sales came from portals such as Big Fish Games, Oberon, and Reflexive, but I have also received a small amount of direct sales. I don’t really do any marketing for my site so any direct sales at all are a bonus.

The total revenue (after processing fees) from those sales is over £110,000 and it’s nearly 100% profit (97.6%), I’ve only spent a tiny amount on tools and game assets. The average earnings per hour is £34.88 (I kept detailed time logs of time spent making my products). Three games have earned me over £40 per hour.

The good thing about selling games online is that the figures above are not final! They will keep going up month after month, albeit dwindling over time.

Hopefully I’m proof that being successful as an Indie casual game developer is possible. You can do it too!

Happy New Year! Have a great 2010.

Last night I logged another payment on my accounts and I was overjoyed to see that I have finally hit the awesome milestone of making £100,000+ ($160,000+ at today’s exchange rate) from selling games. This revenue excludes my salary at Big Fish Games Vancouver.

My first game was sold in December 2005 so I’ve made £100,000 in 3.5 years. That’s about £28500 salary a year which is OK. Of course in the first few years I didn’t make much money, most of the money is in the last couple of years since I hooked up with BFG as a contractor. The money comes from 7 products which includes 6 casual games and 1 game framework.

It’s worth noting that, based on last year’s revenue, this year’s revenue (including BFG salary) will probably be close to or higher than the £100,000 mark (depending on if I can get some more passive income streams on the go that I’ve been planning – watch this space). So the moral is keep working hard and get really good at what you do, and it’ll pay off. Oh and also “Think Positive” of course!

Now my next game sales target is to reach 100,000 units sold and I’m very close to that. I’ll post again when it happens.

I recently posted sales stats for my Xmas Bonus game and now it’s time for some Easter Bonus sales stats!

Easter Bonus was my second game and it was launched early in 2006 on several portals. It was based on the Xmas Bonus code base but with some minor improvements, plus it had better graphics and music.

Initially the game was published by Indiepath (but I negotiated a higher cut than for Xmas Bonus and this made a good difference to my revenue) and then later on I took back the publishing control and launched it via Oberon which gave a good sales spike during Easter 2007 (see graph below).

Sales Stats

Sales stats are in US Dollars for easy comparison.

- Direct Sales: 14 (same as Xmas Bonus at time of writing)
- Portal Sales: 444 (similar to Xmas Bonus but a bit higher)
- Total Sales: 459 (similar to Xmas Bonus but a bit higher)

- Direct Revenue: $219.00 (approx.) (This is double Xmas Bonus because the price was double!)
- Portal Revenue: $2011.42 (approx.) (This is quite a lot higher than Xmas Bonus)
- Total Revenue: $2230.43 (approx.) (This is quite a lot higher than Xmas Bonus)

Note: This is the net revenue, so the value of sales minus transaction fees and publisher/portals commissions. Gross revenue would have been a lot higher, maybe $9000+

Note: The game was originally launched at $19.95 and I kept it at that price instead of dropping it to $9.95 like I did with Xmas Bonus in its second year. This is why its revenue is a lot higher than Xmas Bonus.

Check out this graph of sales over the last 3 years. You can see peaks for the first two Easters but then it pretty much fizzles out. The first two peaks are big because they correspond to the initial launch and “re-launch” where I asked the portals to re-promote it again because it was a seasonal game. After that I didn’t bother to re-launch it because I was focussed on my newer more successful games. Note that it still sells a few copies every month, it’s slightly more consistent than Xmas Bonus.

Expenses

- Artist, Stock Art, Music, Shareware Submission Service: $736.12

- Total profit: $1494.31

- Profit per unit: $3.26

The main spend here was art. The game has great pixel art by Jason Faramus, who I made contact with on the Blitz forums. The stock art was used for the title screen and options menu. Some of the music was free from http://incompetech.com/ and some was composed by Damien Sturdy (also from the Blitz forums).

Almost everything in Xmas Bonus was stock art or programmer art and the music was free low quality stuff (but OK). However I wanted to up the stakes with Easter Bonus and have properly customised art and music so that the game was more cohesive and I think it worked well. But in hindsight, the pixel art look may not have helped sales (awesome and cute as it is). Other games at the time were coming out with great pre-rendered 3D shapes and fancy backgrounds so mine didn’t quite live up to them in the eye candy department. This is why I switched to BlitzMax for Oz (to do more fancy special effects with scaling, rotation and alphablending) and why the producer of that game paid for pre-rendered 3D shapes and painted backgrounds.

Still, I’m fond of this game and it has made a little bit more profit than Xmas Bonus and will probably continue to slightly outpace it over time.

Effective Hourly Wage

I kept a detailed time log of working on Easter Bonus and the total hours were 184 – this includes marketing and portal contracts etc at the end. It took less time to make than Xmas Bonus because I already had a code base to work with, but I still added in some improvements. A lot of the time was getting the new look and feel right and there was also a certain overhead in designing and testing some new levels (although a few are actually the same as Xmas Bonus!). I basically “re-skinned” Xmas Bonus, as some people scornfully put it, but note that it was not a simple quick task at all as the total hours worked shows.

Anyway, this gives an effective hourly wage of $8.12. Not a huge wage at all, but it’s $3.00 more than for Xmas Bonus, so it showed progress! My other games seriously blast this out of the water though (some add a zero to the hourly wage!)

Keep an eye out for my Holiday Bonus sales stats coming soon. They are pretty rad.

Once again, I hope that you enjoyed this post and that you found it useful (either as inspiration or as a warning, lol). Thanks for reading!