Someone on Indiegamer asked:

“You have a game and users on various forums gave you a lot of feedback for it… If you wish to put some of those quotes up on a website for the game… (A) do you need to ask them if you can quote them and they must allow or (B) can you just quote them? What is the usual practice?”

And I replied:

OK I’ve read a reasonable amount of Internet marketing crap and this is the lowdown:

a) I think it’s just polite to ask people if you can use their quote (if they are an online mag, you may legally have to ask them). In fact you can even ask people to give you a quote – that’s totally valid too and you’ll get some good ones!
b) Show their full name and location after the quote. This makes it more believable.
c) If you can show a photo, even better!
d) Best of all is an audio or video testimonal of a totally happy customer.

If you can link to a proper review cool, but a link to a forum post would be crap (to be more specific, it wouldn’t carry much weight and may look unprofessional, better to just have their quote, then name and location).

That’s my opinion anyway, even though I haven’t totally followed my own advice on my own site, but I would in the future.

This entry was posted on Wednesday, April 4th, 2007 at 10:27 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.