Regency Solitaire – Steam Summer Sale vs Weekly Sale

August 4th, 2015

We just ran a 25% off weekly sale for Regency Solitaire on Steam and I collected the sales data so that I could compare it with the recent Steam Summer sale (June 11th-21st) which was also 25% off.

[EDIT]I’ve removed sale numbers from this post so I don’t get into trouble with Valve, but I can still share my conclusions with you.

First up, here’s a graph of the weekly sale:

And here’s the data I recorded so that we can drill down into it:


Weekly Sale Notes
- The sale was 25% off.
- I didn’t get any special feature (but I did run a Visibility Round on day 1, more on this below)
- The sale started at 6pm UK time, which is 10am PST. Days on my chart are based on UK time, which is why there are 8 not 7.
- Day 1 includes a few (not many) sales from the UK morning before the sale began.
- On Day 8 I recorded the revenue/units sold as soon as the sale stopped.
- I didn’t record wishlist adds at the same time each day but they aren’t updated in realtime anyway on Steam, so the daily change is only approximate. The totals are accurate though.
- I didn’t have any big news/press/streamers during the sale, but I did constantly self-promote the sale via Twitter.

Weekly Sale Numbers
- Total Gross = REMOVED
- Total Units = REMOVED
- Wishlist adds = 124% of unit sales
- Refunds = only 0.9% of total
- Mac units = about 9% of total

Visibility Round
- I launched the Steam Mac version on the same day as the sale started and used that as the update news for a Visibility Round.
- A Visibility Round gives you 500,000 views on the Steam front page in the Recently Updated section.
- I started the round at about 7pm UK-time and it ran out a few hours later.
- It may have boosted sales on day 1 a bit, but not a lot.
- However, there were 5x as many wishlist adds on day 1 as on day 2 so maybe it affected those more?

Summer sale is between the red lines

Summer Sale Notes
- The sale was 25% off.
- I didn’t get any special feature.
- The summer sale ran from 11th-22nd June in UK days = 12 days total.
- I didn’t have any big news/press/streamers during the sale but I did some self-promotion on Twitter.
- I hadn’t yet released the Mac version on Steam.
- Regency Solitaire was newer and “fresher” in people’s minds from press during the Summer sale but it had a lot more competition with other discounted games.

Post Sale Dip
- There’s an apparent lower level of sales after the Summer Sale compared to before the sale. I guess this is to be expected.
- The dip lasted for about 2 weeks until Felicia Day tweeted about the game which resulted in a small spike followed by a higher base level.

Summer Sale Numbers
- Total Gross = REMOVED
- Total Units = REMOVED
- Total Wishlist adds = 18% of unit sales

- Both sales were roughly equal in terms of revenue and units sold.
- The Weekly Sale performed slightly better in average revenue per day even if I take into account extra Mac sales, but not really enough to be significant.
- The Weekly Sale definitely performed better in terms of wishlist adds, even if I assume the large amount of adds on day 1 were due to the Visibility Round I ran.
- It hasn’t been long enough since the Weekly Sale ended for me to check for a subsequent dip in sales like after the Summer Sale.

Big Takeaway
- Why wait for Steam sales? I should do more weekly sales! (Unless weekly sales hurt normal sales between discounted periods, but I haven’t analysed that yet).

General Reception
People who play the game love the game. It has had nothing but glowing reviews in the press and it has 94% positive reviews on Steam and Big Fish Games. So that’s pretty cool.

However, it’s not selling that great on Steam as you can probably guess by these sale numbers. It’s just too niche for the Steam audience, although if it got promoted by Valve or a giant youtuber, I’m sure it would sell a whole bunch more. There are always more potential customers out there who haven’t seen the game yet, or who just need a reminder.

Anything you, dear reader, can do to help get the word out is always appreciated. Thanks!

This isn’t a disaster for us though because we aimed the game at the casual download portals such as Big Fish Games, iWin, GameHouse and more. In fact the game has grossed 10x more on those sites than on Steam!

Overall the game is a success for us, and it’s bound to have a long tail as well, like our other games.

Steam Keys for Press/Streamers

Press/streamers, if you want a review key, please request it here.
There’s also more info about the game here.

Any thoughts? Let me know in the comments. Thanks!

Regency Solitaire Mac version for Steam released

July 27th, 2015

We’re happy to announce that Regency Solitaire is now available for Mac users on Steam.

To celebrate, we’re offering a 25% discount to both PC and Mac customers who buy Regency Solitaire on Steam this week (offer ends 3rd August, 2015).

Customers will enjoy our latest, updated version of the game, V1.16, which includes widescreen support.

Regency Solitaire V116 Update Released

July 26th, 2015

Widescreen mode!

We just released a big update for Regency Solitaire (PC/Mac). The current version on our site was V1.06 and the new version is V1.16.

The main changes are:

- Various fixes and stability enhancements.
- Decent Widescreen support. The game will now use player’s desktop resolution in Full Screen mode.

How to get it

If you bought the game through our website, simply go to your original BMT Micro order receipt and click on the download link. It should download the updated version. If you have any problems, just email us using the email address on our contact page.

We’ll also be releasing this update on Steam on Monday 27th July 2016 at 5pm GMT along with a Mac version!

We’ve also sent it to the major portals who will hopefully update their versions too.

Detailed change list:

- Changed framework to use a more reliable Windows API call to get the dynamic data folder which also supports Unicode characters in the path.

- Fix for game starting in windowed mode with no profile after a crash/invalid exit.

- Fixed bug where final chapter’s gold wasn’t stored in player profile.
- Fixed bug where finishing with a perfect during a combo didn’t show the correct multiplier value.

- Fixed bug where pressing Space during a combo would block further user input.
- Clicking anywhere on the Hand Complete screen will no longer move onto the next hand.

- Steam update only.

- Made game default to windowed mode on first run and after incorrect shutdown.
- Various localised version fixes.

- Fixed bug where sometimes a shuffle could result in a Regal lock being impossible to unlock.

- Added an underline on 6 and 9 plain cards to help indicate which way up they are.

- Game now uses desktop resolution in full screen mode. Everything should look a bit nicer on screens over 768 pixels tall.
- Added wallpaper side borders to full screen mode on widescreen monitors.

- Stopped these tips from showing if Show Tips is unchecked in Options: Stock pile, undo button, got wildcard/joker.
- Fixed Phoenix powerup bug where sometimes you couldn’t click on the stock pile after using it.
- Fixed Bella’s fan in the intro movie to not have spikes!
- Bella will appear in her full outfit on Chapter 20 instead of her normal one.

And that’s it. Thanks to everyone who helped us find and solve these issues.