When I was sorting out all my stuff before moving to Canada I found an old Master Sound sample that I used to use with my Amiga. I had really good fun with it but I always found it to be a bit large and unwieldy when it was plugged into the back of my Amiga. One day I bought a newer model which was much smaller and I peeked inside the old model to see what was different, and this is what I found …

Classic! The case looked big and like there was complex stuff inside that must have been “good value for money” but look inside! It’s mostly completely empty! Haha, just a little PCB down one end and a long wire stretching up to the input jack on the other end. This is a classic example of “perceived value” marketing from the early 1990s – like when game boxes were huge and mostly empty. Thank God they changed to DVD-style game cases quite a few years back as I was severely running out of shelf space.

Hope you enjoyed this as much as I did 🙂

This entry was posted on Tuesday, December 23rd, 2008 at 5:33 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.