Classic early 90s Marketing Ploy (Amiga)

When I was sorting out all my stuff before moving to Canada I found an old Master Sound sample that I used to use with my Amiga. I had really good fun with it but I always found it to be a bit large and unwieldy when it was plugged into the back of my Amiga. One day I bought a newer model which was much smaller and I peeked inside the old model to see what was different, and this is what I found …

mastersound1 mastersound2

Classic! The case looked big and like there was complex stuff inside that must have been “good value for money” but look inside! It’s mostly completely empty! Haha, just a little PCB down one end and a long wire stretching up to the input jack on the other end. This is a classic example of “perceived value” marketing from the early 1990s – like when game boxes were huge and mostly empty. Thank God they changed to DVD-style game cases quite a few years back as I was severely running out of shelf space.

Hope you enjoyed this as much as I did :-)

9 Responses to “Classic early 90s Marketing Ploy (Amiga)”

  1. Brian Says:

    Electronics are still made like this! Huge enclosure, very few guts.

  2. Rob Says:

    Either that or it was a standard casing which they bought a job lot of and used for several products.

  3. Steve Ancell Says:

    They would have sold a lot more of them, if they were smaller. I still remember people moaning at the lack of desk space.

    I wonder what the inside of the TV modulator looked like !

  4. James Says:

    It must be for the air flow!! ;)

  5. Grey Alien Games Says:

    lol, imagine it came with a fan!

  6. Steve Ancell Says:

    Trust me, I don’t think it’s for airflow, bloody thing doesn’t even have any air vents :P

  7. Steve Ancell Says:

    One thing for sure….. You could stash your weed in there ! :D

  8. Grey Alien Games Says:

    @Steve, nah I’m pretty sure I put that in my RAM expansion slot. No parents would ever look in there ;-p

  9. Steve Ancell Says:

    LOL