How to get your game distributed on Big Fish Games
Sunday, March 7th, 2010Someone just emailed me asking some advice about getting their game onto Big Fish Games (BFG). They said “publish” on BFG but I’m guessing that they meant “distribute” instead. I’ve only got experience with having my games “distributed” on BFG, which means that they put a game up on their site and pay me royalties – this leaves me free to also put the game up on my own site and on other portals. If BFG “publishes” a game for you, they’ll give you detailed feedback and do lots of marketing and distribution for you, it’s a different ball game and it’s up to you which route you prefer.
Before you approach BFG make sure that your game is finished, good quality and as bug free as you can make it. It’s a good idea to have tested it on other people to make sure that they understand how to play it and don’t have any major problems. BFG has a “Developer Relations” department that evaluates games that get sent to them – you can read about the submission process here. They will advise the developer of any changes that may need to be made before it can be published on the site (splash screens, technical issues etc).
Bear in mind that BFG get sent many games each week and only the best ones actually make it onto the site, so make sure that your game is really professional before sending it to them. How do you know if it’s good enough? Download other games on the site and compare yours in terms of graphics, sound, playability, content/scope etc. Posting on forums like Indiegamer can help you get much needed feedback to refine the game into a winning title. Here’s another clue, if you didn’t spend much money making your game, then it probably isn’t going to be good enough.
Regarding royalty rate: I’m not sure I’m publicly allowed to state BFG’s royalty rate, so just in case let’s say that an average casual game portals is about 25% to 40% and that if you let them have an “exclusive”, which means that only their site has your game for the first few weeks, you may get a better deal and will certainly get better promotion – something worth considering.
Note that some Indies actually prefer to put their game on their own site (and use their own mailing lists) for several months to maximise revenue at the full $19.95 price (or similar) before putting it on the portals to make use of their much bigger audiences but with a greatly reduced revenue per sale (e.g. 35% of $6.95 after transaction fees = about $2 or so).
Check out this post for more info: I’ve just finished my game – now what?
Also here’s an article by BFG founder, Paul Thelen, about bringing your game to market.